CRM & intelligence

An emotionally intelligent CRM and leads dashboard for hotels and travel agents

Every conversation across WhatsApp, chatbot and email flows into one dashboard. Marhala AI reads the intent and emotion behind each message, scores the lead and tells your team who to call first.

£199/mo No setup fees Live in minutes
Leads Dashboard & CRM for hotels and travel agents
Leads Dashboard & CRM · part of the Marhala AI platform
What is it?

An emotionally intelligent CRM is a customer relationship system that understands not just what a customer says, but how they feel and how ready they are to buy. Marhala AI’s Leads Dashboard & CRM unifies every enquiry from WhatsApp, the website chatbot and email, analyses intent and sentiment, scores each lead hot, warm or cold, and keeps customer data and documents together in one profile — so your team always knows where to focus.

1 view
every lead, emotion and document in one place
Hot/Warm/Cold
automatic lead scoring by intent
Live
emotion and intent analysed on every message
How it works

Up and running in three steps

1

Unify every channel

WhatsApp, chatbot, email and booking data all flow into a single customer profile automatically.

2

Score intent and emotion

AI reads each conversation for buying signals and sentiment, then scores the lead hot, warm or cold.

3

Act on the priorities

Your team sees exactly who to follow up first, with full history and documents attached.

Why teams choose it

What the Leads Dashboard & CRM does for you

Emotionally intelligent

Flags frustration, excitement and urgency so you respond in the right way at the right time.

Automatic lead scoring

Hot, warm and cold scoring means sales effort goes where it converts.

One customer profile

Data, documents, history and channels unified in a single, searchable record.

Captured intent

Buying signals are detected and surfaced automatically — no manual tagging.

Built for your world

Made for hotels and travel agents

For hotels

See which enquiries are ready to book, prioritise VIP and group leads, and keep every guest’s history and documents in one place.

For travel agents

Track high-value trip enquiries, spot the travellers most likely to convert and manage quotes and documents against each profile.

FAQ

Leads Dashboard & CRM — your questions answered

It analyses the sentiment behind each message — flagging frustration, excitement or urgency — alongside buying intent, so your team can respond appropriately and prioritise the right leads.

WhatsApp, the website chatbot, email and booking data all flow into one unified customer profile automatically.

Every conversation is scored for intent and emotion and classified hot, warm or cold, so your team knows exactly who to follow up first.

The Leads Dashboard & CRM is £199 per month with no setup fees.

Ready when you are

Add Leads Dashboard & CRM to your Marhala AI workspace today.

Start free, switch on the tools you need and let AI handle the busywork while your team closes the bookings.

No setup fees · Cancel anytime · Industry Insights always free